Our Brand Story
Rooted in Memory. Refined in Fragrance.
At Lovely Alabaster Candles LLC, fragrance is more than a scent — it is memory, atmosphere, comfort, creativity, and meaningful moments brought to life.
Founded in 2022 by a mother of three and military spouse based in Suffolk, Virginia, Lovely Alabaster was created through a deep love for fragrance and the emotions certain scents can awaken within us.
What began with handcrafted candles slowly grew into something much deeper — a brand centered around warmth, storytelling, creativity, calm, and meaningful connection.
From the very beginning, Lovely Alabaster was built on the belief that fragrance has the beautiful ability to transport us — reminding us of people we love, places we’ve been, comforting moments, and memories we hold close to our hearts.
Many of our fragrances are inspired by real memories and meaningful experiences.
One fragrance, Berry By The Pound, was inspired by memories of my great-grandmother’s dining table — always filled with homemade cake, warmth, laughter, and generations gathered together for first Sundays and holiday dinners. While blending the fragrance, the aroma instantly brought those moments back to life in a way that felt comforting, familiar, and deeply meaningful.
Another fragrance, Middle Of The Mall, was inspired by the nostalgic experience of walking through the mall and being greeted by the unmistakable aroma of a treat stand in the middle of the walkway — warm sweets, buttery popcorn, cotton candy, caramel, and joyful excitement filling the air all at once.
Moments like these became the heart of Lovely Alabaster.
Every candle, fragrance, room spray, roll-on perfume, and experience is thoughtfully handcrafted with intention, creativity, care, and love — designed to create moments that feel warm, elevated, calming, memorable, and beautifully intentional.
As Lovely Alabaster continues to grow, so has the vision behind the brand.
What began through handcrafted fragrances has expanded into luxury candle-making experiences, fragrance workshops, wellness gatherings, fellowship experiences, seasonal events, and meaningful community-centered moments designed to bring people together through creativity and fragrance.
Whether someone lights one of our candles, attends one of our experiences, blends a custom fragrance, or gathers with loved ones, our hope is always the same:
to create spaces where fragrance, memory, creativity, calm, and meaningful moments can come together beautifully.
Because at Lovely Alabaster, we believe some of life’s most meaningful moments begin with fragrance.